Segments

The right message to the right people.

New Segment

Choose segment type

Dynamic

Auto-updates

Static

Manual list

Segment Name

Continue →

Dynamic or static — your call.

Pick dynamic for auto-updating lists that stay current with your data, or static for one-time curated groups.

Dynamic segments update automatically as data changes
Static segments are fixed lists you curate manually
Switch between types any time
Use both together for maximum flexibility

Segment Rules

WHERE

Attendance ▾

in the last ▾

days

AND

WHERE

Age ▾

is under ▾

+ Add another rule

Preview: 127 members

Save Segment

Combine any criteria you need.

Attendance, giving, groups, tags, campus, age, custom fields — combine them with AND/OR logic.

Attendance patterns: last 30 days, missed 4 weeks, etc.
Giving history: first-time givers, recurring donors
Group membership, tags, campus, and age filters
AND/OR logic for precise audience targeting

Use Your Segments

Email Campaigns

Send to "Active Under 35"

Automations

Trigger on segment entry

Reports

Filter by segment

Member List

Quick segment filter

Power your entire platform.

Target email campaigns, trigger automations, feed reports, and filter your member list — all from your segments.

Select segments as email and SMS audiences
Trigger automations when members enter or exit
Filter any report by segment for focused analysis
Use in member list for quick filtering

Get Started Free See Pricing

Free for up to 50 active members. No credit card required.

DYNAMIC RULES

Dynamic segments that stay current

Define rules once and let your segments update automatically. Create a segment for "members who have attended in the last 30 days" and it refreshes every time someone checks in. Build a segment for "first-time givers this quarter" and watch it grow as contributions come in. No manual list maintenance. No stale data.

ADVANCED LOGIC

Combine any criteria you need

Mix and match conditions across every dimension of your member data. Attendance patterns, giving history, group membership, tags, campus, membership status, age range, custom fields — combine them with AND/OR logic to build segments as broad or narrow as you need.

"Active members under 35 who attend the downtown campus and are not in a small group"

is just a few clicks away.

Static lists for one-time needs

Sometimes you just need a fixed list. Manually curate a group of members for a specific outreach, a one-time event invitation, or a special pastoral communication. Static segments do not change unless you add or remove people — perfect for situations where dynamic rules do not fit. Use them alongside dynamic segments as needed.

Always up to date, always accurate

Dynamic segments evaluate in real time against your live data. When someone checks in on Sunday morning, they immediately appear in your "attended this week" segment. When a member makes their first gift, they instantly join your "new giver" segment. Your communications always reach the right people based on the latest information — not last week's export.

INTEGRATION

Power your targeted communications

Segments are the backbone of targeted communication in Kinship. Select any segment as the audience for an email or SMS campaign. Use them as triggers in automation workflows. Feed them into reports for deeper analysis. When your segments are well-defined, every other feature in the platform becomes more powerful and more relevant to the people receiving your messages.

Email & SMS Campaigns

Select any segment as your audience. Send the right message to exactly the right people.

Automation Triggers

Start workflows when members enter or exit a segment. Automate outreach with precision.

Report Filtering

Filter any report by segment for deeper, more focused analysis of your congregation.

GET STARTED

Stop sending one message to everyone

Build your first segment in under a minute. Reach the right people with the right message — every time.

Get Started Free

No credit card required. No annual contract. Cancel any time.